Press Release Transit Advertising

Request for Proposals (RFP 2024-03)

The Berkshire Regional Transit Authority (BRTA) is requesting proposals from qualified advertising firms to act as the exclusive agent for the sale of transit advertising in and on the buses, vans, shelters, and facilities owned or operated by the BRTA. The agent will sell and maintain display sign advertising space. In return, the agent will pay the BRTA a percentage of its gross operating revenue and/or profit-sharing percentage. The agent will develop a cross-platform solution for advertising opportunities via electronic media.

The contracting period between the BRTA and the selected Proposer will be July 1, 2024 through June 30, 2027 and may by mutual agreement of both parties be renewed in one-year increments for up to two (2) additional years.

The RFP will be issued on May 7, 2024. To request a copy of the RFP package, please contact the BRTA at The completed Acknowledgement of Receipt Form must be received at the BRTA prior to May 21, 2024 to receive all addenda containing written questions and answers and any other pertinent information.

Sealed proposals must be received at the BRTA Administrative Office prior to 11 AM on June 14, 2024.

May 7, 2024RFP Issued
May 21, 2024Written Questions Due and Completed Acknowledgement of Receipt Form Due Prior to 11 AM
May 24, 2024Answers to Written Questions
June 14, 2024Proposals Due Prior to 11 AM
July 1, 2024Contract Begins

The BRTA reserves the right to accept or reject any and all proposals as it deems in its own best interest.